Sallie Sauce is a handcrafted, small-batch hot sauce from Seattle, WA. Inspired by a love for the mystical and enchanting, Sallie wanted to infuse a touch of dark magic into her brand. In addition to designing the labels, I captured unique content featuring Sallie and her peppers for her Instagram. To further enhance the brand's story, I collaborated with talented copywriter Andrea Ehrlich to craft an origin story, which is featured on the side of the labels.