The Ultimate Game Sale is an annual Xbox sale that appeals to both console and PC gamers. After using the same creative for a number of years, the campaign was in need of a creative refresh to spark excitement around the sale.

The vibrant orbs shine with mysterious possibility, illuminating the green you know, with a fresh, unexpected fuchsia. Injected with new, eye-catching energy, this recharged palette captures the magnitude of the Ultimate Game Sale—and the legendary breadth of the challenges, adventures, and devices that live within our unrivaled collection.